HOW TO BRING OREGON’S MAGIC TO LIFE
Behind the scenes of the “Only Slightly Exaggerated” animated film
Shooting stars streak across the night sky as the sun sinks into the Pacific Ocean. Hot air balloons soar over wine country, grape vines unfurling beneath them. Wild horses stream through a desert canyon, and giggling children ride a giant rabbit through a vibrant field of tulips. This is Oregon, “only slightly exaggerated,” as depicted in a dazzling short film that we spent months producing with Wieden+Kennedy. In its first two weeks online, the video racked up around five million views on social media, and hundreds of commenters have asked us how the project came to life. Here’s the behind-the-scenes creation story.