Discover America / Brand USA Roadshow 2026

On September 24, more than 80 people from the Norwegian travel industry gathered at Ambassaden in Oslo for the final stop of the Brand USA Nordic Roadshow 2026.

With 27 US destinations, attractions and travel partners represented, the evening brought together travel agents, tour operators and media for updates, inspiration, networking and new ideas for selling the USA.

It was great to bring so many US and Norwegian travel industry partners together under one roof, and to see the engagement and enthusiasm for the the US as a destination.

A big thank you to everyone who attended and contributed to a fantastic evening – we are already looking forward to 2027 – the first week of october!