Trump threats Brand USA with no money
Brand USA has pushed back its target date for the U.S. to reach 100 million international visitors. The travel-promotion bureau had planned to get there by 2021 but the new goal is 2023.
The original goal of 2021, set in 2012, has changed based on visitation forecasts from the National Travel and Tourism Office (NTTO).
Before 2016, international inbound travel had grown every year since the recession ended in 2009, reaching a record 77.4 million visitors in 2015. That number fell to 75.6 million last year. Recent inbound travel numbers indicate that numbers will be down this year, as well.
